mx3 rebranding

MX3 is Switzerland's national music platform, operated by SRG SSR (Swiss public broadcaster). Think MySpace meets BBC Sounds, but exclusively for Swiss artists. It serves as the primary digital hub for discovering music played on Swiss public radio stations. As lead designer, I shaped all three major versions: v1 (2006): Initial launch v2 (2012): Platform evolution v3 (2024): Complete redesign and modernization The platform stands out as a unique public service model for national music discovery and promotion - a potential template for other countries seeking alternatives to commercial streaming services.